Welcome to DIVER Magazine. After 30 years of being one of North America's premier dive publications, we have re-vamped our look, expanded our content to double its former size, and doubled our circulation - not once, but twice in the past year. We are now set to become the most widely-read dive magazine in North America, with contributors and advisors whose names form a veritable "who's who" of diving.
Reader Profile:
Our readers are among the most active, travel- and equipment-oriented divers in the world. Overall, our readers are well equipped with diving gear, and purchase more new equipment on average than divers in other regions. DIVER readers are also well trained and competent divers. DIVER Magazine reaches a quality audience of active individuals, with an average age of mid- to late 30's, and higher-than-average family incomes. Our reader surveys have also told us that:
- Over 50% use DIVER as their sole source of diving information
- Over 70% share their copies with two to three other divers
- Nearly all keep their copies indefinitely for repeated reference
- Nearly 70% told us DIVER influences their travel plans
- Over 80% say they have acted directly on advertising in DIVER
- More than 70% dive year-round
- 30% said they would be buying a major component of diving gear, such as a new suit, regulator or BCD in the next year
- Over 50% use DIVER as their sole source of diving information
- Over 70% share their copies with two to three other divers
- Nearly all keep their copies indefinitely for repeated reference
- Nearly 70% told us DIVER influences their travel plans
- Over 80% say they have acted directly on advertising in DIVER
- More than 70% dive year-round
- 30% said they would be buying a major component of diving gear, such as a new suit, regulator or BCD in the next year
Circulation:
DIVER has subscribers from coast to coast in Canada and the U.S.A., as well as in 26 countries and territories throughout the world. Each issue of DIVER is distributed regularly through nearly 300 dive stores in Canada and the United States and also is available at over 200 leading retailers in Canada, including Chapters, Indigo and Coles, and on major U.S. newsstands, such as Barnes & Noble and Borders. DIVER Magazine's readership (averaging 30,000 per issue) ranges from the newly certified through to instructor level. DIVER has a loyal core of long-time, experienced recreational divers; the people who purchase and specify your products and services. In addition, DIVER Magazines direct promotion to key markets includes search and rescue centers, police departments, fire stations, travel agencies, professional waiting rooms and college and high school libraries. DIVER Magazine's acquisition of two major diving magazines, the Canadian recreational diving magazine 'Scuba Press' and the internationally recognized technical diving publication 'Immersed', has allowed DIVER to increase its readership and expand its content. DIVER Magazine is committed to continued growth, while maintaining its high standards for editorial and photographic content. The magazine's high production values & quality mean it is a coffee table item, which is kept indefinitely and referred to regularly.Download Media Kit:
